|
357
词条互译
EC
1.digital industrialization
2.Olympic mascot
3.carbon emission reduction
4.The restoration of Notre Dame
5.The Tale of Two Cities by Dickens
6.BRICS strategic partnership
7.vaccination
8.carbon neutrality
9.know-it-all
10.not a hair out of place
11.playing the long game
12.Dark matter
13.Hermeneutics
14.Together for a shared future
15.Alzheimer's disease
CE
16.二十国领导人峰会
17.爱国统一战线
18.辛亥革命110周年
19.生物多样性保护
20.知识产权保护
21.全过程人民民主
22.自动驾驶汽车
23.拉闸限电
24.月球背面
25.两个一百年奋斗目标
26.全球发展伙伴关系
27.多边主义
28.美国航空航天局
29.民族认同感
30.隔离期
EC
Rather than being an inherent life stage with intrinsic qualities and meanings, ‘youth’ has always been a socially constructed concept (see Chapter 1). This is especially evident in the history of ‘youth’ as a marketing category, where the symbolic values of youth culture - independence, energy, excitement - have been shaped, to a large part, by advertisers and marketers. And, in the early twenty-first century, the marketing industry steadily extended this category and its associated values to embrace a greater range of demographic groups. At the younger end of the age-scale, pre-teen children — especially girls - were increasingly configured as a lucrative consumer market aspiring to escape the constraints of childhood and embrace ‘teenage’ tastes and identities. In the US, particularly, this ‘tween’ market of 8- to 14-year-olds was viewed as a valuable commercial prize, market analysts Youth Market Alert estimating that in 2010 America’s 20 million ‘tweens’ already wielded an annual spending power of $43 billion.
Older age groups were also configured as a new ‘youth’ market. In a 2005 cover story for Time magazine, journalist Lev Grossman spotlighted what he called ‘the twixters’ — ‘young adults who live off their parents, bounce from job to job and hop from mate to mate’ (Grossman, 2005: 42). And in 2006 author Ghristopher Noxon coined the term ‘rejuvenile’ for what he saw a |
|